CHALLENGE

A new cleantech company with a sector-revolutionising product was planning a public listing in order to secure the necessary funding for future growth.

As a spin-out of an existing company, the venture had no track-record, no name, no corporate structure or identity.

To attract the attention of the market and targeted investor segments, in the short time period leading up to IPO, a full-scale PR campaign needed to be launched.

SOLUTION

We initiated a multi-facetted approach combining strategic communication profiling with business development, while also taking into account all the factors required to position the company and its product offering as a strong and reliable investment case.

A solid corporate narrative was developed to pin down and define the inherent values of the company and the path ahead, serving as a core communication platform for both internal and external key audiences.

We also top tuned and developed a new visual identity and a full website including a comprehensive Investor Relations site to prepare for heightened scrutiny post-listing. The coherent PR-strategy was successfully executed over the course of four months, generating high profile coverage across a broad range of media. The company was listed on Nasdaq First North Growth Market according to plan and oversubscribed by 600 per cent.